Technology

Fully Digitised Supply Chain

Farmers are the primary producers and are often invisible in the supply chain. Lookingafter farmers, their land and the economic viability of the farms is essential for well functioning, robust, resilient and sustainable supply chains.

Fresh Farm’s supply chain runs on FarmSetu Supply Chain Stack. The digital platform provides farmers and our staff with timely information to make informed decisions, reduce input cost, improve productivity and help us achieve better returns.

Technology Stack

Traceability

  • A simple QR code-based label to affix on each box

  • Time-stamped, geo-tagged and real-time visibility of journey

  • An on-demand, end-to-end visibility of our supply chain 24/7

  • Connecting growers and end-consumers with trust, transparency and credibility

SetuFarm

[Farm digitisation, PoP, weather advisory, P&L account]
  • Turns the farm into a business unit with P&L by taking into account plot-level input costs and revenues.

  • Helps manage risk by obtaining plot-level current and forecast weather data and delivering weather-based pest & disease advisories.

  • Monitors farms better by recording operations and observations against a package of practices on a timeline.

SetuAdvice

[Actionable advisory]
  • Improves our farmers' awareness with curated actionable and knowledge-based content.

  • Deliver knowledge-based content by subject matter experts with long experience.

  • Diverse content formats like text, audio and video delivered at a right time.

SetuSchool

[Short-duration, skill-based training courses]
  • Upskills our farmers and our staff with short-duration, practical and skill-based training courses.

  • Instant assessments and results help understand team-wide competency levels in real-time.

  • Courses designed and curated by recognised subject matter experts having in-depth domain knowledge of agriculture.

SetuCare

[Comprehensively updated agrochemical product knowledge repository]
  • Access the most recent, authentic knowledge base of agro-chemicals.

  • Search and compare agro-chemical products by crop names and active ingredients.

  • Make better, smarter and informed purchases of agro-chemicals.